Privacy Policy

1. Introduction

Welcome to Betterbrand BetterLungs ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website betterbrandbetterlungs.com (the "Site"), purchase our products, or interact with us in any other way.

By accessing or using the Site, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our Site immediately.

2. Information We Collect

We may collect information about you in the following ways:

Personal Data You Provide Directly

• Full name, email address, phone number, and mailing address when you place an order or create an account
• Payment and billing information (credit card number, expiration date, billing address) processed securely through our payment providers
• Communications you send us via email, contact forms, or customer support inquiries
• Product reviews, testimonials, or feedback you voluntarily submit

Information Collected Automatically

• Device information such as browser type, operating system, and screen resolution
• IP address, geographic location data, and internet service provider
• Pages visited, time spent on pages, click patterns, and referring URLs
• Cookies and similar tracking technologies (see Section 7 below)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Process and fulfill your orders, including shipping, returns, and refunds under our 365-day money-back guarantee
• Communicate with you about your orders, account updates, and customer support requests
• Send promotional emails, newsletters, and special offers (only with your consent, and you may opt out at any time)
• Improve our website, products, and customer experience through analytics and research
• Detect, prevent, and address fraud, security breaches, or other illegal activities
• Comply with applicable laws, regulations, and legal obligations

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following circumstances:

• Service Providers: Trusted third parties who assist us with payment processing, order fulfillment, shipping, email delivery, and website analytics
• Legal Requirements: When required by law, court order, or governmental regulation, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction
• With Your Consent: In any other situation where we have obtained your explicit permission

5. Data Security

We implement industry-standard technical and organizational measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data in transit, secure server infrastructure, restricted access controls, and regular security audits.

While we strive to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to continuously improving our safeguards.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order and transaction records are retained in accordance with applicable tax and commerce regulations.

When your data is no longer required, we securely delete or anonymize it using industry-standard methods.

7. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance your browsing experience, analyze site traffic, and deliver personalized content. The types of cookies we use include:

• Essential Cookies: Required for core site functionality such as shopping cart operation, account login, and secure checkout
• Analytics Cookies: Help us understand how visitors interact with our Site so we can improve performance and content
• Marketing Cookies: Used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may limit your ability to use some features of our Site.

8. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request that we correct any inaccurate or incomplete information
• Right to Deletion: Request that we delete your personal data, subject to legal retention requirements
• Right to Opt Out: Unsubscribe from marketing communications at any time via the link in our emails or by contacting us directly
• Right to Portability: Request your data in a structured, machine-readable format
• Right to Restrict Processing: Request that we limit how we use your data in certain circumstances

To exercise any of these rights, please contact us using the information provided in Section 12 below. We will respond to your request within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights, including the right to know what personal information we collect and how it is used, the right to request deletion of your data, and the right to opt out of any sale of personal information. We do not sell personal information.

To submit a CCPA request, please contact us at the email address listed below. We may ask you to verify your identity before processing your request.

10. Children's Privacy

Our Site and products are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us immediately and we will take steps to delete the information promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our Site.

We encourage you to review this policy periodically to stay informed about how we protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to us: